Next Mile – Brand Identity

Next Mile Location Technology are distributors for HERE Technologies within Oceania, capturing location content such as road networks, buildings, parks and traffic patterns.

Their new logo mark needed to recognise the elements of transport and mobility within the spatial technology space. With this in mind, I developed a balanced ‘N’ icon from an aerial view of a roundabout. The chosen palette was also reflective of the association with HERE Technologies.

Leave a Reply

Your email address will not be published.